Essays Advertisement, A Rainy Day & A Picnic
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Advertisement
Modern Time
Modern life is a very complex one. So, man has discovered many means to survive. There are many manufacturers who produce essential goods.
Today advertisement plays a very vital role in our daily life. This art is based on the principle of human psychology, Needs and wants are the guiding factors. So, the businessman adopts such methods in order to attract the customers to his product.
The advertiser also tries to create we see is that the good advertisements are the matured and ripe demand for the product if there exists none.
Actually, what fruits of some clever thinking done by very sound and crafty and tasteful manner, it becomes very difficult to check brains. If the article is advertised again and again in the catchy temptation to buy it.
Uses
There are many uses or advantages of advertisement. It is a very effective means of publicity and propaganda. We can get all the necessary information needed by us from the advertisement column of a newspaper. Advertisement can be done through many agencies. The newspaper is one of them.
Other means are radio, TV, and hand-bills. Another very important use of advertisement is that it helps in stabilising production, keeping the standard of quality and preventing the fluctuation in prices. It has also helped in promoting trade and in creating demand. It has become a necessity in the age of science and technology.
It’s Abuses
But there is another side of it also. Some crafty people try to cheat the purchaser through media. It rather becomes very difficult for a purchaser to discriminate between the genuine and spurious goods. It is a pity that in such a case the general public has to suffer. Even then nobody can deny the usefulness of this media.
Some common medicines have become a household name through advertisement alone. Hence, it becomes essential for the government to keep an eye on this powerful media so that undue abuse may not be practised by undesirable tradesmen.
A Rainy Day
One day in July, I got up early and saw that the sky was overcast with thick black clouds. I felt relieved that there would be a respite from the hot weather. As I was thinking how to welcome the first shower of the season, my classmate and next-door neighbour, Usama, came to me.
He suggested that we should welcome the rains in the open. So, we decided to go to Shalimar Gardens to get wet. We changed our dress to half-pants and T-shirts and put on water-proof canvas shoes Both of us took permission from our respective parents to go it began to drizzle and the cold breeze started. We decided to out. We came out of our houses.
In the meantime, drizzle changed into light rain and then into a heavy downpour. Some old men scrambled for shelter under dripping trees, But I and Usama decided to go in for boating. We did boating for two hours. It was now 11:30 AM and both of us were hungry.
We went to one of the stalls for a cup of tea and some snacks. The owner of that stall was preparing hot ‘pakoras’ which we ate along with tea. Then we decided to visit the zoo and take full advantage of the weather. We hired an autorickshaw and reached the z00. We bought tickets and went in. We saw monkeys jumping from one branch of a tree to another in the rains.
The big cats like lions and tigers could be seen in the open and thoroughly ving rains. The elephants were trumpeting with the job. It was 5 O’clock and the rain had stopped. We also were extremely tired. So, we hired an autorickshaw and returned me. We were extremely happy as we had passed the day in an enjoyable manner.
A Picnic
Last Monday our principal granted us a one-day holiday because our class had shown brilliant results in the annual examinations. The day was cloudy and a pleasant breeze was blowing across.
Usama, Waleed, Fahad, Adeel, Hassan and I were thinking of visiting the zoo in the afternoon. But when I suggested that we should have a picnic on the bank of a river. All of them welcomed the idea.
Some farmers were seen cutting grass and binding them into sheaves. How delightful it was to get away from the noisy streets and in the open fresh air.
At last, we reached the river. The water was flowing quietly. We came upon a grassy spot under a large banyan tree. We disembarked our baskets and kettles. We were now tired and hungry. Rahul and I went to gather some dry branches.
Hassan lit the fire and placed the kettle on it for preparing tea for all of us. Adeel opened the baskets. O, what a delicious tea it was I had never tasted one like that before.
We opened our lunch boxes and had a hearty lunch of pastry, cakes, bananas, biscuits, oranges and pooris’. We made merry for hours. We sang, danced, told stories and played cards.
In the afternoon we hired a boat and started rowing downstream, Waleed and I took the oars. Fahad was in a jolly mood He began to sing songs. All of a sudden, he fell into the water rolling over the side of the boat. Next minute, we were all in water, struggling for our lives.
Hassan and I could swim. But Fahad was nowhere to be seen We all wondered where he had slipped. But just then, we saw his head rise above the surface of the water. I swam up to him, caught hold of his clothes before he could go down again and pulled him out to the bank.
So it all ended well. Though frightened, we were tired So we took rest for sometime. We returned home late in the evening. We were all thankful to God that the picnic had ended on a happy note.
